Jordan Brand used the Google Display Network to launch an innovative marketing campaign centered around the true story of Leroy Smith, who took Michael Jordan's spot on the junior varsity basketball team. Through targeted display and text ads on the Network, the campaign generated 188 million impressions and 296,000 clicks over six weeks. It also gained significant engagement on YouTube and social media, bringing renewed energy to the Jordan Brand and keeping Michael Jordan's legacy top of mind with younger audiences.
This is the presentation we're currently giving to prospective clients to help them understand what we do. It's been modified slightly for Slideshare and to work as a standalone presentation.
This is the presentation we're currently giving to prospective clients to help them understand what we do. It's been modified slightly for Slideshare and to work as a standalone presentation.
Nike, Inc. is a well-known company that produce branded sport shoes and quality sportswear that has been admired by everybody for their brand. Brand management of Nike, Inc. has play an important role to the company as they are successful in capturing brand minded of consumers in all levels. Although at first Nike, Inc. faced tremendous critics from public about their inconsistent attitude which constantly changing their plans as they wanted, suddenly they realized that they need to come out with something to encounter the perception of public by introducing ―Just Do It‖ campaign which give the spirit of doing something without hesitate. At the time being, Reebok, the biggest competitor of Nike, Inc. trying to compete with them in term of sales but Nike, Inc. has proved that their ―Just Do It‖ campaign has been successfully implemented. The ―Just Do It‖ campaign has become one of the advertising methods by the Nike, Inc. in order to promote their brands until now.
Daniel Posavac's presentation at Mumbrella360 AsiaJordanDervish
Daniel Posavac, CEO, Bonsey Jaden presented 'The Future of ‘Digital First’ Brand-Building? Staying in Control Without Taking Ownership Away from Consumers'
Summary 1. Marketing is an organizational function and a set.docxpicklesvalery
Summary
1. Marketing is an organizational function and a set of processes for
creating, communicating, and delivering value to customers and for
managing customer relationships in ways that benefit the organization
and its stakeholders. Marketing management is the art and science of
choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer
value.
2. Marketers are skilled at managing demand: They seek to influence its
level, timing, and composition for goods, services, events, experiences,
persons, places, properties, organizations, information, and ideas. They
also operate in four different marketplaces: consumer, business, global,
and nonprofit.
3. Marketing is not done only by the marketing department. It needs to
affect every aspect of the customer experience. To create a strong
marketing organization, marketers must think like executives in other
departments, and executives in other departments must think more like
marketers.
4. Today’s marketplace is fundamentally different as a result of major
societal forces that have resulted in many new consumer and company
capabilities. In particular, technology, globalization, and social
responsibility have created new opportunities and challenges and
significantly changed marketing management. Companies seek the
right balance of tried-and-true methods with breakthrough new
approaches to achieve marketing excellence.
5. There are five competing concepts under which organizations can
choose to conduct their business: the production concept, the product
concept, the sell
Page 1 of 8
9/6/2017https://jigsaw.vitalsource.com/api/v0/books/9781323591512/print?from=30&to=31
PRINTED BY: [email protected] Printing is
for personal, private use only. No part of this book may be reproduced or
transmitted without publisher's prior permission. Violators will be
prosecuted.
ing concept, the marketing concept, and the holistic marketing concept.
The first three are of limited use today.
6. The holistic marketing concept is based on the development, design,
and implementation of marketing programs, processes, and activities
that recognize their breadth and interdependencies. Holistic marketing
recognizes that everything matters in marketing and that a broad,
integrated perspective is often necessary. Four components of holistic
marketing are relationship marketing, integrated marketing, internal
marketing, and performance marketing.
7. The set of tasks necessary for successful marketing management
includes developing marketing strategies and plans, capturing
marketing insights, connecting with customers, building strong brands,
creating, delivering, and communicating value, and creating long-term
growth.
MyMarketingLab
Go to mymktlab.com to complete the problems marked with this
icon as well as for additional Auto-graded and Assisted-
graded writing questions.
Page 2 of 8
9/ ...
This article by Eva Laura Gal, was published in issue 07 of Social Technology Quarterly.
Summary: Playfulness as a part of offering new experiences can be used very effectively by brands. Its significance is that it can influence buying, include a product’s purpose, and reflect its value proposition.
Responsive Marketing in a Real Time World David Armano
It used to be easy. Plan, test and launch marketing campaigns over an ample amount of time. But marketers need to think more like developers who deal in rapidly changing and fast moving environments where technology constantly evolves. Today, brands are both built and preserved in real time and content is the currency of the Web. The modern day imperative for organizations is evolving their marketing machines to operate both at scale and with agility.
How to Build Your Brand with Content and Social Media by Susan Gunelius of Ke...KeySplash Creative, Inc.
Branding, social media, and content marketing presentation by Susan Gunelius, President & CEO of KeySplash Creative, Inc. (www.keysplashcreative.com) and author of 10 marketing-related books, and delivered at the January 16, 2013 Quarterly Meeting of Florida Main Street (a part of the Florida Department of State Division of Historical Resources).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Nike, Inc. is a well-known company that produce branded sport shoes and quality sportswear that has been admired by everybody for their brand. Brand management of Nike, Inc. has play an important role to the company as they are successful in capturing brand minded of consumers in all levels. Although at first Nike, Inc. faced tremendous critics from public about their inconsistent attitude which constantly changing their plans as they wanted, suddenly they realized that they need to come out with something to encounter the perception of public by introducing ―Just Do It‖ campaign which give the spirit of doing something without hesitate. At the time being, Reebok, the biggest competitor of Nike, Inc. trying to compete with them in term of sales but Nike, Inc. has proved that their ―Just Do It‖ campaign has been successfully implemented. The ―Just Do It‖ campaign has become one of the advertising methods by the Nike, Inc. in order to promote their brands until now.
Daniel Posavac's presentation at Mumbrella360 AsiaJordanDervish
Daniel Posavac, CEO, Bonsey Jaden presented 'The Future of ‘Digital First’ Brand-Building? Staying in Control Without Taking Ownership Away from Consumers'
Summary 1. Marketing is an organizational function and a set.docxpicklesvalery
Summary
1. Marketing is an organizational function and a set of processes for
creating, communicating, and delivering value to customers and for
managing customer relationships in ways that benefit the organization
and its stakeholders. Marketing management is the art and science of
choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer
value.
2. Marketers are skilled at managing demand: They seek to influence its
level, timing, and composition for goods, services, events, experiences,
persons, places, properties, organizations, information, and ideas. They
also operate in four different marketplaces: consumer, business, global,
and nonprofit.
3. Marketing is not done only by the marketing department. It needs to
affect every aspect of the customer experience. To create a strong
marketing organization, marketers must think like executives in other
departments, and executives in other departments must think more like
marketers.
4. Today’s marketplace is fundamentally different as a result of major
societal forces that have resulted in many new consumer and company
capabilities. In particular, technology, globalization, and social
responsibility have created new opportunities and challenges and
significantly changed marketing management. Companies seek the
right balance of tried-and-true methods with breakthrough new
approaches to achieve marketing excellence.
5. There are five competing concepts under which organizations can
choose to conduct their business: the production concept, the product
concept, the sell
Page 1 of 8
9/6/2017https://jigsaw.vitalsource.com/api/v0/books/9781323591512/print?from=30&to=31
PRINTED BY: [email protected] Printing is
for personal, private use only. No part of this book may be reproduced or
transmitted without publisher's prior permission. Violators will be
prosecuted.
ing concept, the marketing concept, and the holistic marketing concept.
The first three are of limited use today.
6. The holistic marketing concept is based on the development, design,
and implementation of marketing programs, processes, and activities
that recognize their breadth and interdependencies. Holistic marketing
recognizes that everything matters in marketing and that a broad,
integrated perspective is often necessary. Four components of holistic
marketing are relationship marketing, integrated marketing, internal
marketing, and performance marketing.
7. The set of tasks necessary for successful marketing management
includes developing marketing strategies and plans, capturing
marketing insights, connecting with customers, building strong brands,
creating, delivering, and communicating value, and creating long-term
growth.
MyMarketingLab
Go to mymktlab.com to complete the problems marked with this
icon as well as for additional Auto-graded and Assisted-
graded writing questions.
Page 2 of 8
9/ ...
This article by Eva Laura Gal, was published in issue 07 of Social Technology Quarterly.
Summary: Playfulness as a part of offering new experiences can be used very effectively by brands. Its significance is that it can influence buying, include a product’s purpose, and reflect its value proposition.
Responsive Marketing in a Real Time World David Armano
It used to be easy. Plan, test and launch marketing campaigns over an ample amount of time. But marketers need to think more like developers who deal in rapidly changing and fast moving environments where technology constantly evolves. Today, brands are both built and preserved in real time and content is the currency of the Web. The modern day imperative for organizations is evolving their marketing machines to operate both at scale and with agility.
How to Build Your Brand with Content and Social Media by Susan Gunelius of Ke...KeySplash Creative, Inc.
Branding, social media, and content marketing presentation by Susan Gunelius, President & CEO of KeySplash Creative, Inc. (www.keysplashcreative.com) and author of 10 marketing-related books, and delivered at the January 16, 2013 Quarterly Meeting of Florida Main Street (a part of the Florida Department of State Division of Historical Resources).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. Case Study | Google Display Network
Jordan Brand used the Google Display Network
to take brand awareness and engagement to
new heights
Jordan Brand, a division of Nike, has one of the most recognizable logos in the
sporting goods industry. A silhouette of Michael Jordan mid-jump graces the
highly-coveted footwear, apparel, and equipment that make Jordan the number one
basketball brand in the U.S.
“The great thing about the brand is that we have a lot of equity,” says Alex Lopez,
About Jordan Brand Director of Brand Connections for Jordan. “To this day consumers are still eagerly
• www.jumpman23.com anticipating our new products. The old scenario of kids lining up outside of stores is
• Beaverton, OR
• A division of NIKE, Inc., Jordan Brand is a
still occurring.”
premium brand of footwear, apparel and
accessories inspired by the legacy of Building energy
Michael Jordan Although his likeness still appears on merchandise, Michael Jordan retired from his
legendary role in the game in 1999. And while basketball fans everywhere know
his name, Jordan Brand is faced with a challenge that gets more difficult with time:
keeping Michael Jordan top of mind as younger consumers get further away from
his heyday. “There’s still a lot of energy for the brand. Our job is to ensure that we
create and continue to build that energy,” explains Alex.
About Wieden+Kennedy, New York
• www.wk.com Looking for new ways to excite and engage youth within basketball culture, Jordan
• New York, NY Brand turned to its agency partner, Wieden+Kennedy, New York (W+K, NY) to help
• Founded in Portland, Oregon, W+K is the largest restart conversations about Michael Jordan. Together, they hatched an idea for a
independently owned advertising agency,
with offices in Amsterdam, London, New York,
campaign that veered from the splashy TV campaigns they traditionally run. As
Tokyo and Shanghai expected, they built an inventive, unique campaign around a basketball player. But
the player was neither Michael Jordan nor another NBA star. It was Leroy Smith.
Goals
• Keep Jordan Brand fresh and top of mind with The man, the campaign
younger consumers “Sophomore year of high school, Leroy Smith took Michael’s spot on the junior
• Connect with a niche audience of basketball varsity team,” explains Jason Clement, Director of Findability and Search for
fanatics, fans, and urban youth W+K NY, of the true story that inspired the campaign. “Michael points to that as
• Create a campaign that consumers could the moment when he realized he needed to work and train harder to become
latch on to
really good.”
Approach With the campaign’s central character chosen (and the real Leroy Smith on board),
• Used unique creative assets and real-life the Jordan and Wieden+Kennedy teams crafted a narrative that would grasp their
character Leroy Smith to create an innovative audience. Played by actor Charlie Murphy, the campaign’s Leroy sells motivational
unbranded Jordan branding campaign
DVDs, promising to teach viewers the same skills he used to dominate Michael
• Generated interest and enthusiasm among
Jordan. The DVDs, along with posters, an iPhone app, and music videos can be
basketball fans with keyword-targeted display
and text ads on the Google Display Network found on his site, www.getyourbasketballon.com. And of course the campaign’s
• Built a full web presence with YouTube videos,
Leroy also has a YouTube Channel, a Facebook profile, and a Twitter feed to
Facebook, Twitter, and more to retain the communicate with his fans.
interest of users
“Creatively, we wanted this to seem like it was coming from the voice of Leroy
Smith,” says Alex, explaining their decision to not brand the campaign. “By not
Results
• Generated fervent audience participation and signing it with a Jordan logo, we activated a lot of discovery about the campaign.”
engagement with campaign
• Received 188M impressions and 296K clicks The ultimate forum
from Google Display Network over 6 week And it was the discovery of rich content that was key to the campaign’s success.
campaign The campaign’s six-week run opened with “Leroy” himself pitching his motivational
• Gained 27,000 YouTube channel views, 6K DVDs in infomercial-style television ads during the NBA playoffs. Google AdWords™
Twitter followers, and 11K Facebook fans search ads captured initial interest and drove proactive searchers to Leroy’s site.